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In the HEART
of TUSCANY
between
PISA
and FLORENCE

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At the beginning of 2020, a time of considerable uncertainty, we made a commitment to make meaningful actions as a socially responsible business. Whilst charitable giving was strongly directed towards pressing matters highlighted by the pandemic and social unrest, we felt strongly that we must not forget about those in need.

As part of our ongoing work with UNICEF Italia we pledged to donate 10% of the proceeds from any purchase made with us throughout 2020 – any booking for a stay, any cocktail sipped at our bar, or any purchase of the Villa Lena products including our wines, olive oil or limited edition prints – as well as 100% of profits from an instagram auction of artworks from the Villa Lena Foundation. We also used special events and collaborations as a chance to raise money for a variety of other charitable causes close to our heart, from rescuing migrants in the Mediterranean to empowering Italian women at risk.

Over the course of the season we have fundraised around 20,000 euros for various charities – please see the full breakdown below. 

VILLA LENA FUNDRAISING IN 2020

10,000€ to UNICEF Italia 

£8,000 approx. to Maggie’s Cancer Care Centres in UK

2,000€ to Italian hospitals during the peak of the coronavirus pandemic including ASST Fatebenefratelli Sacco in Milano, AOU Careggi in nearby Firenze and Azienda Usl Toscana Nord Ovest in Pontedera, the closest town to Villa Lena

440€ to Cooperativa Alice

400€ to Meditarranea Rescue 

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